Misty Cove Wines
To celebrate 10 years Misty Cove came to us to rethink and redefine the way they presented themselves to their global market. In this highly competitive landscape, Misty had matured and transformed over the years, into the loveable rouge we know and love. The brand and labelling especially, needed to now reflect this.
We set out to explore their journey and the overall brand story. From the early beginnings, developing the brand whilst living in the Netherlands, Andrew, the Founder, has always seen the brand being distinctly from Marlborough and his beloved Marlborough Sounds.
The refreshed brand direction harnesses this passion and tells the story of the brands rogue journey and how it plans to conquer the world with great wine and good times.
Misty Cove sees itself as a lifestyle brand that creates experiences and enjoyment for its customers. We wanted to bring this attitude and versatility to the brand and our packaging.
Something that customers could connect with and feel part of the journey.