Driven by a passion for uncovering the very best in New Zealand artisanal jewellery, Formery is on a mission to provide local creators of handcrafted jewellery with a platform to share their creations.

We’re proud of the brand and new digital platform we’ve helped them to craft; a destination for jewellery lovers to discover exclusive collections to wear, share and enjoy.  

Inspired by creation and the process behind these artisanal works, the brand had to reflect the art of craftsmanship. The name Formery fell naturally from this exploration; a neologism for a place of design and production.

Wanting to balance the industrial nature of this name with elegant femininity, our design process was guided by craft, heritage and earthy, natural tones. We drew inspiration from the elements involved in jewellery creation, from natural fibres and stones to the tools that shape them.

Highly visual, the site allows you to explore and discover, as you would at your local craft market, engaging with the artists you like in their own digital corner, browsing their wares in intricate detail, before finding one that speaks to you.

We can’t wait to see Formery bring the magic of New Zealand craft jewellery to the world. View Formery website here.

We would love to work with you.

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